Posts Tagged ‘personal branding’

So, this hot guy is Curtis. Curtis Mock, Guru in the Business of Fitness (Summer, bookmark his site! You’re hot personal trainer boyfriend could learn a LOT from this guy). I am using him, or rather the “brand” of him as an example of awesome social media “practice”. It is an art form and a science, one of which every business owner and professional today is wise to put into habit. Get that? TODAY. Not yesterday, like your good ole dad’s day of cold calling.

Apart from his rockstar “personal brand” Curtis is real and genuine about interacting with his audience, his fellow business colleagues, and I’m sure his clients. Do you notice how his authentic concern for YOUR success effortlessly comes through? You just want to eat this guy up don’t you? He’s informative, takes time to explain something, and he’s damn funny to watch and listen to. He shares his realness, his story, and his desire to help YOU be awesome. You WANT to leave a comment because he wants to read it! He wants you to share YOUR story. You WANT to ask him a question – cause you see him answer others questions. He is actually taking the time and interest to “interface” with you via the media at all our fingertips.

I don’t know how many times I’ve been on a blog and wanted to be part of the discussion, be heard and answered and then get nothin. Or even a youtube video. The “I don’t have time to respond” is not an excuse if you want to build a business or be a personality on the web. In fact it’s total bullshit. Social media is there to facilitate conversation and hopefully start the foundation of a relationship, be it friend or business partner (actually it’s usually both!). The beauty of it is you can use it to reach customers, business partners, and real friends, across miles and miles of land.

Curtis does not live anywhere near me, which could have been considered unfortunate a little while ago (and perhaps a little now since I can’t like pat his butt or anything physically flirty *nudge* *nudge* *wink* *wink*). But thanks to the internet I get the pleasure of both receiving his awesomeness as well as sharing my own in the form of actual real communication. This is both because we are awesome at employing these tools and networks.

He is a perfect example of why it pays to jump into this whole social media ocean. In in we will either sink or swim. For those who have said there are not real connections to be made in this day and age, in business or personal, I say you are letting yourself sink. For the rest of us, we are happily learning how to dog paddle ;)

Exhibit A: amusing spam comment this very blog! Click on the photo for the full size.

Click play on the video below to “lemme esplain”:

Meanwhile in other social media adventures….
my facebook and unused @catthegirlguru twitter profile was gettin spammed by my auto news tweets. *sigh* I turned them sh*ts off for now… They were putting like stock quotes on my facebook…*sigh* that’s not very friendly.

I am really enjoying twitter now! Thanks in part to this chick and @silran666 aka “The Magical Mexican”. We are going to have a pow wow at her lovely little cookie shop next week! I’m so excited!

-Happy real life and web-ness!
Aprylcat

Numbers…data…numbers…letters…comments…posts…tags…spam…tweets…email…letters…numbers…Oh. My. God! There’s that fried brain feeling again :P

So I’ve been learning a ton about social media, personal branding, even tweeting! It’s fantastic! But…still a lot of work.

My flickr account has fallen by the wayside recently as I answer emails and make comments, upload my videos on youtube for 5 hours, record videos for my dragon boss and my “working projects”, and sleep.

And then today, I check my blog and lo and behold I’ve got 83 new comments! 90% of which are total gibberish. Into the trash with you! Perhaps there is a better spam filter out there but I don’t know where to find it. Recommendations?

It’s been AWESOME talking with REAL people on the web. Especially women on the web. Right here in town too! Such as Summer and Stacy and @Ghennipher and Tami. As well as getting questions about my 365daygirl adventures from real folks in interent biz.

Meanwhile the Magical Mexican and the Russian Photo Babe are still super fans and keep poking me to see if I am okay and still producing content for them to ingest ;) Love you guys!

I’m curious, how do ya’ll keep up with all this stuff? I’d love to hear your blogging/posting/tweeting/vlogging/facebooking strategies and how you keep it all in check with your real work!

-Aprylcat

Producing regular content is a lotta fun…and a nice challenge…and sometimes a GODDAMN PAIN IN THE ASS!

*deep breath* phew! okay. lemme esplain…
See, I love creating content. Producing content that you folks want to and/or enjoy seeing is a interesting and welcome challenge. Learnin a whole lotta good stuff here. What bugs me is the finishing, uploading, and maximizing part…all the crap I gotta do to make sure it all gets out there and loads and has got all the tags and shit that takes forEVER and I’ve already just spent 2 hours making some decent stuff. Here’s the breakdown.

Joy: Recording a fun vid for youtube.
Challenge: Timing it just right
Pain in The Ass: uploading it for 1 to 2 hours each time :P

Joy: Writing an inspired and witty blog post for wordpress
Challenge: formatting in an nice readable way.
Pain in the Ass: getting photos, finding links, adding tags, categories and THEN publishing it…phew!

Joy: Taking a random self portrait for flickr.
Challenge: making adjustments in photoshop
Pain in the Ass: adding color changes, filters, getting rid of bullshit, sizing, saving and THEN uploading to flickr to then add titles, descriptions, tags, and send it to my groups.

Joy: Feedback and suggestions from REAL friends and new interesting people.
Challenge: working the lovely constructive criticism I get from you folks into my processes in a timely manner.
Pain in the Ass: spam, skeazy internet stalkers, and poopy comments.

Joy: Meeting new people virtually and in the “real” world.
Challenge: finding those new people on facebook so I can add their “friendship”.
Pain in the Ass: not hearing from some of them for weeks…*sigh*

Joy: sharing stuff from the REAL world
Challenge: linking stuff from the REAL world to the virtual world
Pain in the Ass: lighting…

Joy: The Internet (”that muppets video made my day!”)
Challenge: The Internet (”um…what’s the code for bullet lists again?”)
Pain in the Ass: The Internet (”oh no you did NOT just go down Internet!!!”)

Joy: ideas from my ever creative brain.
Challenge: producing from my ever creative brain.
Pain in the Ass: making sense of my ever creative brain.

Really though I am not stopping. It is ultimately too much fun and super interesting. Besides your continued feedback makes it all worth it in the end so I get back to drawing table again.

I have a question for you web users out there: How much does your use of your devices and your web profiles to express your interesting little self COMPARE to how much you use all that to screw around?

Folks be forewarned – I am one opinionated little missy but I say this all out of LOVE: *steps onto soapbox

Ahem.
Being in this here Information Age is a real challenge. An exciting one mind you – at least depending on how you look at it. I think those of us that are thriving within it know just how to rock the social media. Everyone else may just be cluttering up the net with virtual chatter. People we love too! It’s so freakin sad sometimes! I know it bums me out when I read more about a friend’s Farmville status reports then their actual life! Let me be a little voice of sense and reason here okay? Just because you are awesome at growing pixelated vegetables doesn’t mean all your friends care to know… each and every time you get a new sprout or rutabaga spouts up from the virtual ground. Does Oprah rock at Farmville? Hell. If. I. Know! Thankfully she doesn’t share those precious little updates with her fans on her web profiles.

what the hell is that??

I know I’m gettin on my high horse here but I just find it ridiculous reading about stuff that DON’T MEAN SHIT! So instead let me tell you how you can share somethin REAL and how it’s really not all that hard.

Things to Post: Links
This is the easiest type of content to post and it can still be unique to you. So go ahead and post links to all sorts of great stuff:
*Movies
*Events
*Clothing
*Toys
*Software
*Music

Things to Post: YOU-ness
You can also share the unique and weird stuff about YOU:
*Your wacky philosophies
*Your silly adventures
*Even your wisdom
*I suggest postin little 1 to 2 line blurbs in most things and then spilling all the juicy details in a big wordy blog post. NOTE: formatting things with headers and bolded text is FANTASTIC.

Things to Post: Comment Lovin
Share the love okay? Tell your friends you are thinking about them or compliment them or somethin. Believe me they need to know and it’s just super nice and cool.
*Wall Comments
*Blog Comments
*Share a link just for them
*Refer some cool resource
*Tell them their photos are cute and you want to see more
LOVE LOVE LOVE!
SHARE SHARE SHARE!

And THROW SOME MUD ON THE WALL. Do not get all preciously perfectionist about it. Otherwise you won’t learn anything and nothing will progress into something truly valuable. Chances are you won’t say, post, or upload the most perfect thing at first. But you will learn if you practice and allow yourself to get some golden feedback :)

Take me for example. I’ve decided to put my goofy ass out there and produce content at the most basic freakin level possible with this whole project.
*I’ve uploaded the most amateur photos from my sorry ass little webcam.
*I wrote my first blog posts on the generic little wordpress template EVERYONE starts with.
*And I’ve posted my videos with the lamest lighting I have available – including the creepy blue glow of my laptop.

All with the intent to show you fabulous people what this whole journey starts out like. And I have learned every step of the way and produce better content each time! Half the time it’s from people that are just wanting to be helpful and lend their expertise:
“Can I show you how to not take Myspace photos?” -says Anomaly Boy who is a genius with Photoshop.

Let me get back to Oprah here – she’s nearly Queen of the Universe right? Her first Twitter post was all in caps and Shaq had to be the well meaning jerkface to tell her that she was SHOUTING on the web. Maybe a tad embarrassing but INSTANTLY fixable. Just by pressing a button.

So Here’s Your ACTION List:
1. Do.
2. Screw Up.
3. Learn!
4. Make something Prettier next time!

Or you could be one of those fortunate souls that produces something brilliant your first try and everyone wants more more more!

Either way it’s easy as pie :)

Okay I’ll get off my soapbox here and get back to work.

Last Day of My First Week! It’s been a helluva start! Later on today I will do a recap of the events and try to answer some of the questions I’ve received from some of you (like…”uh, what is it about?”)

In other news, as I was “approving” the comments for this blog I noticed that I have not received ANY spam comments to date! That is amazing since on my other blog (catthegirlguru.com) I get like 20 a week all spouting various gibberish at me.

REAL, ACTUAL COMMENTS!!!! God, they are just golden! I think…I’m gonna cry a little…

Okay maybe not actually cry but I still think it’s total RadCakes! :) Thank you!!

Speaking of REAL friends and REAL comments from such I want to give Big Pretty Thanks to Michelle for steppin up and being the first girlfriend to comment on this site. Such a goddess! In fact, I shall change your name in my phone to include the “goddess” tag :)

Yay! Keep it comin! Oh and feel free to comment with any questions you have about the project like “why are you doing this?” or “what was that you said on that last video?”, etc. etc. And also I would love to hear your thoughts on the topics I blog about.

What can I say…I’m a sucker for starting projects :)